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Golf's Ultimate Wingman.

Speculative campaign materials for an existing RTD iced tea lemonade cocktail; Birdie Juice.

For golfers more concerned with having fun than becoming the next Tiger Woods, Birdie Juice (+ mascot Birdie) is the ultimate on-the-course wingman: providing great times, epic stories, and (questionable) golf advice.

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My role: Website, social, OOH (urinal clings and bar posters), in store displays, gifs and images, wingman concept.

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Created during internship at JT Mega food advertising, in collaboration with copywriter Laney Vinyon.

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(not pictured) golf ball decal inside the urinal.

I wrote this line!

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Golf scorecard.

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