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Less time organizing.
More time innovating.
Branding, packaging, and speculative campaign for wall mounted woodworking storage tool; Flex Rail, created for Rockler Woodworking.
Woodworking is an industry becoming increasingly younger, with the popularity of influencer DIY projects and covid-era home rennovations. For younger woodworkers short on space (but not on creativity), Flex Rail customizable storage systems and DIY attatchment options help make the most out of a tiny space.
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My Role: Branding/ packaging, gifs, social media and digital ads, copy.
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